Media, Information, Marketing Services M&A Deal Value Down Sharply in ’08
Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up...
View ArticleGoogle Approaches 70% Share of US Searches – Up 8% YOY
Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and...
View Article‘Integrated Marketing Media Mix’ Study: More Digital with Mainstay Traditional
As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers – though offline media remain vital to integrated campaigns, according to “the...
View ArticleTop 10 Portal Frontpages – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article80% of iPhone Users in the UK, France, Germany Browse the Mobile Web
iPhone users in the EU3 surpass all others in mobile media usage: More than 80% of them in France, Germany and the UK using it to browse news and information on the mobile web, compared with 32% of...
View ArticlePIB: Magazine Ad Revenue, Pages Down; Food, Retail, Travel Post Gains
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007, according to Publishers Information Bureau...
View ArticleInternet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source
Internet coupons have become of increasing interest to consumers, with 11% of households now obtaining coupons via the internet – an increase of 83% since 2005 – according to (pdf) a recent analysis by...
View ArticleGoogle Gets $1.10 for Each New Dollar Spent on Search, 77% of All Search Spend
Google accounted for 77.4% of US search engine ad spend in the second quarter, an increase of 2 percentage points over 2Q07, according to Efficient Frontier’s “US Search Engine Performance Report: Q2...
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